Welcome to the Era of Smart Fashion

Stitch Fix, the popular San Francisco-based online fashion service, now in its eighth year and valued at more than $2 billion, turned personal styling upside down. Stitch Fix built its business on studying the way customers live in their clothes to curate wardrobes specially chosen for them-and with a constant stream of shopper feedback, the company has the capability to design new clothes it all but knows they want to buy. This Forbes article delves into how Stitch Fix makes its algorithms better equipped to understand what makes an outfit so you.